Clinic-First. Capital-Efficient.
Mere launches through its own practitioner network, proving retention with real revenue before spending on consumer acquisition. Practitioners do the selling. The B2B2C model keeps CAC low and conversion high.
The Network Already Exists
Byung Kim built VUIM into one of the largest integrative medicine training pipelines in the US. These 1,000+ alumni are not cold leads, they are practitioners who already trust the founders, understand TCM protocols, and serve high-intent patient populations. This is not a distribution channel being built. It is a trust engine being activated.
0+
Alumni
<3%
Practitioner churn
From 20 to 400 Practitioners in 12 Months
Owned Clinics
20practitioners
Launch with 20 practitioners in owned VUIM clinics. Controlled environment to validate trial-to-subscription conversion, retention metrics, and operational processes.
Prove 22.5% trial-to-paid conversion and 5% monthly churn.
Alumni Network Expansion
120practitioners
Expand to VUIM alumni through standardized enablement and trial pack activation kits. Each kit costs $455 fully loaded. Alumni practitioners already trust the founders and understand TCM protocols.
Scale practitioner activation to 120. Validate B2B2C economics at scale.
Network Growth
300practitioners
Accelerate through practitioner referrals and targeted outreach beyond VUIM alumni. Standardized onboarding reduces activation cost and time.
300 activated practitioners. Subscription MRR approaching ring-introduction gate.
Ring Introduction Gate
400practitioners
Metric-gated ring introduction begins when MRR sustains above $150K for two consecutive months. Ring deepens data moat and accelerates personalization without depending on hardware revenue.
400 practitioners. 5,316 active subscribers. $410K normalized MRR.
